THEORY 6 -
The effect of style in design.

Many designers have a style which they become recognized by, which is fine, but at what point does this style hinder work. Creativity, evolution, and experimentation all suffer when style is held too long without change. People can say "oh, that looks like so and so's work." Also, how is client work affected? The application of a certain style which fits the designer may not fit the client.

THEORISTS
Ty Leetau, Mat Poprocki, MR EEL